Enlighten Me on Da Purposes of Greek Life!

I'm not disrespecting but I don't understand why so many people eveywhere joins Greek life. I need some enlightenment on some of the myths about the cruel punishments or obligations members or aspiring members have in order to be part of particular organizations. I need someone to tell me the benefits of these frats and sororities and why people go to the certain extremes like get BRANDED with the greek symbol. Let me know.

^^^Ur cute....but anyways..Freepost!