MC Hammer's next act: Tech entrepreneur

MC Hammer's next act: Tech entrepreneur MICHAEL LIEDTKE, AP Business Writer Wed Jan 2, 8:27 AM ET MC Hammer hasn't topped the music charts since the early 1990s, but the former rap star says he has another hit in him — only this time around he'll produce it as a Silicon Valley entrepreneur. Hammer, whose real name is Stanley Burrell, is choreographing a new career as co-founder and chief strategy officer of Menlo Park-based DanceJam.com. The Web site, scheduled to debut in mid-January, will try to upstage YouTube and become the Internet's hub for sharing and watching dance videos. DanceJam then hopes to make money by grabbing a piece of the rapidly growing Internet advertising market, which is expected to rake in $27.5 billion in 2008, according to eMarketer. If the business pans out, DanceJam could help Hammer compensate for losing his fortune when he went bankrupt in 1996 with nearly $14 million in debts... Complete Story: MC Hammer's next act: Tech entrepreneur - Yahoo! News