WHY DON'T HBCU'S FRANCHISE THEIR SCHOOL NAME??

27 replies · 8186 views · Started by Magnolia Steele · Jul 2004

do you know how much money black schools could make off of this.. i dunno about everyone elses school but jsu does not do it... I know colliseum has a black college line now where they sell hats, jerseys and stuff. If HBCU's had their school's franchised and had companies like starter, nike, and reebok making their gear, they would make a lot of money.... Especially HOWARD U. since HOWARD IS BASICALLY CONSIDERED TO ME THE MECCA OF ALL BLACK COLLEGES.. a lot of cats would rock howard jerseys just because.... then i could buy jsu stuff wherever i go not just at school and surrounding area.... it would be nice to go to a mall in some other stuff and see my jersey being sold or something like that..

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EkWoah · Jul 2004

#1 Reply

why would nike waste money if there wasnt a demonstrated need, you dont see howard playing football on ABC or CBS... ever, anybody can rock a notre dame jersey, but how widespread would a morehouse jersey be? who would watch morehouse play football even if they were on regular **** basic TV? i'm just using morehouse as an example, but it is the same for any school, harvard is a really good school, but ive NEVER seen someone rock a harvard jersey, or ever seen them play football on TV, well once, but i changed the channel real quick, you know what i mean, its all about who is the most profitable, i just came back from a party where i met a white girl who had lived in atl for 10 years, and had never heard of morehouse, she was fine as hell, but thats another story Tongue out

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Pretty Kitty from landover hills, MD · Jul 2004

#2 Reply

Well i know Grambling has a jersey so ive been told in some of the shoe stores

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what's_on_my_mind · Jul 2004

#3 Reply

Onomatopoeian wrote:
why would nike waste money if there wasnt a demonstrated need, you dont see howard playing football on ABC or CBS... ever, anybody can rock a notre dame jersey, but how widespread would a morehouse jersey be? who would watch morehouse play football even if they were on regular **** basic TV? i'm just using morehouse as an example, but it is the same for any school, harvard is a really good school, but ive NEVER seen someone rock a harvard jersey, or ever seen them play football on TV, well once, but i changed the channel real quick, you know what i mean, its all about who is the most profitable, i just came back from a party where i met a white girl who had lived in atl for 10 years, and had never heard of morehouse, she was fine as hell, but thats another story

People who are obessesd with Denzel Washington watch the football games all the time :lol: But on a serious note....I think Nike won't market the black schools because they arenot known and in actuality many white people may not wear them. Many white people don't even know about Morehouse (Except Oprah),,,,,nor Howard....and thoose are the TOP! Sadly, Our market depends on white society more...because they have more numbers economically....It would not be a bad idea cause soem HBCU's have some hot fashion... However, the support will be little due to the small fraction of black folks verses white folks...

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WileECoyote06 · Jul 2004

#4 Reply

A couple of points to add to the discussion. 1) Mass HBCU Marketing did work back in the early 90s. They had the African American College Alliance line of t-shirts, sweatshirts, and matching pants, hats, etc. Among the schools represented were Southern, NC A & T, Tuskegee, Grambling, Howard, Hampton, Morehouse, Morgan State, FAMU, Bethune-Cookman, and Texas Southern. Those shirts were extremely popular. 2) Most HBCU's do own and trademark their names, through companies like University Square, Collegiate Level and others. Major sports apparel companies usually only look at consistent winners. 3) We really should compare our schools to their peer institutions; i.e. Georgia Southern, East Tennessee State, Jacksonville State, Florida International, Valdosta State, Catawba, Lenoir-Rhyne. In that respect our marketing kicks their collective ****. 4) NC A & T does have a contract with Nike through their Jordan Division. In this area (Triangle of North Carolina), they sell HBCU gear at most sporting good stores.

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King_J · Jul 2004

#5 Reply

WileECoyote06 wrote:
3) We really should compare our schools to their peer institutions; i.e. Georgia Southern, East Tennessee State, Jacksonville State, Florida International, Valdosta State, Catawba, Lenoir-Rhyne. In that respect our marketing kicks their collective ****.

I see Valdosta State nore Ga Southern gear being sold to a high demand. I go to a store and see there stuff no where, and I live in GA. Nore do I see any of those other schools stuff being sold...so what we are comparing them to I don't know Now here in ATL the Howard and Grambling State and FAMU stuff is sold everywhere. Even in Footlocker, Finishline, and Marshalls and TJ Max. But Wug made good points though on the whole franchising thing