Featured Member: Michael Lyons on HBCU CONNECT!

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Q&A With Michael Lyons

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Michael Lyons
Director of Product Management and Marketing, Ranpak Corp
Location: Heights, OH United States
Joined: Sep 26th, 2019

About (request update)

Education (request update)

Hampton University class of 1987

Undergrad Major: Computer and Information Science

University of NC at Chapel Hill class of 0

Grad Major: Business Administration

Experience

I currently work with Ranpak Corp as Director of Product Management and Marketing
I have years of experience working in the Manufacturing and Production industry.

Director of Product Management and Marketing | Ranpak Corp.
From January 2011 to December 2019 • 8 year(s)
Directed Marketing Strategy, Product Management, Lead Generation, and all internal and external communications. Launched unprecedented number of new products and served on Executive Team for company sale.

Product Manager â Industrial Hose (PVC), Six Sigma Black Belt | Goodyear Tire & Rubber Co. / Veyance Technologies Inc.
From January 2004 to December 2011 • 7 year(s)
Increased sales to distributor 35% and EBIT 10% through creative pricing programs and cost cutting initiatives.

Manager of Distributor Marketing â Industrial Hose | Goodyear Tire & Rubber Co. / Veyance Technologies Inc.
From January 2004 to December 2011 • 7 year(s)
Managed customer and product price increases to eliminate negative profitability products, exceeding revenue and EBIT goals.

Manager â Product Managers and Marketing, Power Transmission Products and Low Pressure Hose | Goodyear Tire & Rubber Co. / Veyance Technologies Inc.
From January 2004 to December 2011 • 7 year(s)
Increased revenue 16% and margin 6% by winning profitable new business and implementing price increases.

General Manager, Power Transmission Products & Automotive Aftermarket Consumer Products | Goodyear Tire & Rubber Co. / Veyance Technologies Inc.
From January 2004 to December 2011 • 7 year(s)
Led a team of 12 delivering new products, pricing, placement and promotion for over $200M of revenue.

Strategic Marketing Leader, Industrial Products & Automotive Aftermarket and Off Highway Products | Goodyear Tire & Rubber Co. / Veyance Technologies Inc.
From January 2004 to December 2011 • 7 year(s)
Built data warehouse and tools to strengthen marketing and sales analytics and improved understanding of vertical markets.

Senior Marketing Manager, Integrated Marketing | Allegiance Telecom
From January 2003 to December 2003 • 0 year(s)
Performed pricing analysis focusing on minimum commitments, monthly fees and misc. charges generating $6MM.

Senior Consultant / Business Development Manager, Call Center Solutions / CRM | Hewlett-Packard Consulting
From January 2000 to December 2002 • 2 year(s)
Sold $150K discovery workshop and follow-on $500,000 readiness assessment as precursor to $8M IVR deployment engagement.

Director of Marketing and Sales | Cable & Wireless West Indies
From January 1999 to December 2000 • 1 year(s)
Exceeded $32M sales goal by managing staff of 25 responsible for Product Management, Account Management, Technical Sales Support, Marketing Programs, and Pricing.

Marketing Manager, Small and Medium Business, Direct Sales | GTE / Verizon
From January 1997 to December 1999 • 2 year(s)
Reduced cost $360K by developing more cost effective process and improved lead generation 50%.

Group Manager, Ethnic Channel Management | GTE / Verizon
From January 1997 to December 1999 • 2 year(s)
Managed $150M sales program for a 400-seat call center and led 25-member cross-functional team.

Group Marketing Manager, Ethnic Market (Hispanic and Asian), Loyalty - Retention | GTE / Verizon
From January 1997 to December 1999 • 2 year(s)
Improved customer retention 30% through implementation of various marketing initiatives.

Product Manager, International Consumer Long Distance - Ethnic Market | AT&T
From January 1992 to December 1997 • 5 year(s)
Managed product, price and profitability for 83 African and Caribbean countries, generating over $300 million in revenue.

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