Featured Member: Erica Torres Torres on HBCU CONNECT!

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Q&A With Erica Torres Torres

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Erica Torres Torres
Senior Manager of Programming & Planning, PARAMOUNT PICTURES
Location: New York, NY, USA, NY United States
Joined: Mar 14th, 2023

About (request update)

Education (request update)

Hampton University class of 2013

Undergrad Major: Art

Experience

I currently work with PARAMOUNT PICTURES as Senior Manager of Programming & Planning
I have years of experience working in the Advertising/Marketing/Public Relations industry.

Sr Manager, Ad Sales Monetization & GTM Strategy (Programming & Planning) | Paramount Pictures
From June 2022 to October 2025 • 3 year(s)
Led cross-platform advertising monetization, inventory strategy, and GTM execution across linear TV, streaming, and digital platforms. Owned monetization strategy for major launches like Yellowstone Season 5B and drove revenue optimization initiatives.

Ad Sales Operations Manager, News & Late-Night | CBS Corporation
From January 2018 to May 2022 • 4 year(s)
Directed ad sales operations for top-rated news and late-night properties, managing a team of five senior sales coordinators. Improved client ad traffic accuracy by 35% and developed high-impact sponsorship opportunities generating $10M+ in advertiser revenue.

Advertising Sales Specialist, Commercial Operations | Discovery Communications
From July 2013 to December 2017 • 4 year(s)
Executed multi-platform ad operations and integrated sponsorship campaigns, aligning programming and advertising strategies with revenue objectives. Launched sponsorship campaigns for Shark Week generating $20.2M in advertiser revenue.

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