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Q&A With Felicia Persaud

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Felicia Persaud
Communications Director, ICN
Location: Fort Lauderdale, NY United States
Joined: Sep 15th, 2025
About   (request update)
Creative and results-driven communications consultant and content creator with 15+ years of experience developing engaging digital content for diverse audiences across public, nonprofit, and private sectors. Proven expertise in crafting compelling stories, managing multi-platform campaigns, and delivering integrated marketing communications for agencies, municipalities, and mission-driven organizations. Adept at transforming complex information into clear, audience-focused messaging that builds connection and drives engagement.
Current Whereabouts:
Building an AI exchange
Life & Professional Aspirations:
Leave a legacy.
Website:
https://bio.site/iamfeliciapersaud
Education   (request update)
- College Not Listed - class of 1994
Undergrad Major: Mass Communication
Claim To Fame:
Youngest in class earning at 16, nickname "kid"
Most Memorable Moment:
A in a class no one ever got A's in.
Experience
I currently work with ICN as Communications Director
I have 9 years of experience working in the Arts, Entertainment, and Media industry.
Communications Consultant / Senior Content Strategist | ICN Group
From June 2016 to Current • 10 year(s)
 • Lead creative direction and content strategy for diverse clients, including municipalities, nonprofits, transportation agencies, and public health departments. • Develop social, web, and video content across Facebook, Instagram, X, LinkedIn, and YouTube, tailoring messaging for varied audiences. • Write and ghostwrite speeches, op-eds, media releases, and scripts for executives, government leaders, and public agencies. • Manage integrated marketing communications (IMC) plans, overseeing campaign creation, scheduling, and optimization through Hootsuite and Sprout Social. • Build and execute email campaigns via Mailchimp and Constant Contact, achieving open rates consistently above industry benchmarks. • Partner with designers, videographers, and content vendors to deliver brand-consistent materials aligned with client goals. • Analyze digital engagement metrics using Agency Analytics and adapt strategy to maximize content performance.
Activity
Global Media Internship (Remote, 5–10 hrs/wk) Global Media Internship (Remote, 5–10 hrs/wk)
News Americas Now — the only daily newswire for Caribbean Diaspora & Black immigrant news — seeks student interns to: • Write/publish culture, travel & diaspora stories • Create/schedule social co ...more
Posted by Felicia Persaud on September 15th, 2025 • 105 Views
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Tagged by Ralph White on 09/15/2025  
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