Understanding the Breakdown of the Student Life Cycle from a Higher Ed IT Seat
|
Posted By: Laqwacia Simpkins on April 14, 2021 In the last few decades, higher ed institutions figured that there was no shortage of prospectus students, and they could keep their classes full even if a few students dropped out. However, times have changed, and colleges are slowly recognizing the consequences of poor management, retention, and graduation rates. Now, there’s great emphasis on understanding the student lifecycle and enhancing it to ensure students successfully enroll and graduate. From an IT perspective, we believe that problem lies in the complex software ecosystem colleges use to manage their data. Due to this system’s inefficiencies, they can’t synchronize, exchange, deduplicate, and authenticate student data related to marketing, recruiting, enrollment, and other departments across campus. In this post, we’ll share the breakdown of the student life cycle and how IT departments can use an integration platform to enhance performance. Enhancing the Student Life Cycle Process in Higher Ed Institutions 1. Marketing Due to the smartphone revolution and COVID-19 social norms, colleges are switching from traditional marketing practices by digitalizing their branding. By understanding and segmenting your target audience, you can ensure you get the right students enrolling in your college. For this, you need healthy data. With iPaaS platforms rapidly becoming obsolete, college IT departments are now switching to an integration relationship management™ platform like ASMA Connect to cleanse their data for accurate processing and improve personalized communication across multiple platforms in real-time. 2. Recruiting The next process in the student life cycle is recruiting, which involves working with several departments, such as marketing, accounts, coordination, and faculties to attract and assist students. This task isn’t easy; however, your IT department can make it much easier by eliminating inconsistent data, so you only have accurate, real-time insights to work with. 3. Enrollment/Admissions With new communication trends, colleges have no choice but to adapt, and finding new effective and creative ways to exchange information with students often falls to the IT department. Using an integration relationship management™ platform, anyone can share real-time updates without learning to code or handle complicated systems. To make this process easier, in a click of a button, AMSA Connect automatically updates phone numbers, addresses, and emails for real-time accurate information within your database and diasparate systems. 4. Student Success and Retention The problem with traditional integration platforms like Jitterbit, Dell Boomi or Infromatica, is that they don’t provide a 360-degree view of data flowing across campus departments to improve retention and graduation rates. Even if the systems provide tons of data, it’s often too complex for them to handle. Hence, Higher Ed institutions need simplified data to deal with issues, like falling student grades, disciplinary issues, poor attendance, etc. With this information, they provide relevant feedback to ensure student success and retention. 5. Advancement Healthy data exchange across every department can smoothly bring you to the Advancement stage, which includes processes like alumni engagement, fundraising, and other community activities. Successful advancement can help you effectively increase awareness, provide opportunities, create strategic and focused campaigns, and create long-term relationships with people, including students and staff. With AMSA Connect, Alumni can gain access to data enhancements like in-depth donor/wealth screening to get actionable information which they use in their messages, marketing, communications, and policy work to increase ROI and fundraising efforts. Bottom Line Due to multiple processes in the student lifecycle, Higher Ed institutions have had to manage a complex software ecosystem with broken information strings. With ASMA Connect, you can align all these processes into one super process and streamline all activities using a single platform. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
 |
Laqwacia Simpkins
From Lawrenceville, GA Utah Valley St Col class of 2009 Member Since September 2017 |
Comments
More From This Author
Latest Blogs
 |
JUNIQUES GOSPEL MUSICAL REVIEW LOOKS AT AI GOSPEL THE NEW GENREJUNIQUES GOSPEL MUSICAL REVIEW LOOKS AT AI GOSPEL THE NEW GENRE
“Today, we step into a new era of gospel expression.
An era where every one of our 1440 minutes becomes ministry.
Where AI multipli ...more
rickey johnson • 2 Views • May 6th, 2026 |
 |
JUNIQUES MAY 2026 GOSPEL MUSICAL REVIEW SHOW ON ROKUJUNIQUES MAY 2026 GOSPEL MUSICAL REVIEW SHOW ON ROKU
visit http://allnationstv.com
and
http://gospelmusicalreview.org
...more
rickey johnson • 195 Views • May 3rd, 2026 |
 |
Free Will and Universal Spirit Awesome Power!!!!!visit http://gospelmusicalreview.org
We move as a people whose choices are free, and whose power is fueled by Spirit.
We choose our path, and the Universal Spirit breathes purpose into that choice ...more
rickey johnson • 301 Views • April 30th, 2026 |
 |
Grammy Nominated Artist & Reigning American Idol Winner JAMAL ROBERTS Release New Single "Perfect For Me"@JAMALROBERTS #JAMALROBERTS
IG@OfficialJamalRoberts
TikTok@OfficialJamalRoberts
FB@JamalRobertsOfficial
You can "Catch Jamal Roberts performing "Perfect For Me" Live on American Idol MONDAY Ma ...more
LaMarr Blackmon • 2,236 Views • April 29th, 2026 |
 |
2026 Lexus LX 700h Review – One Week in the DMVI replaced my daily vehicle with the 2026 Lexus LX 700h Luxury Hybrid Premium and spent a week exploring D.C., Maryland, and Virginia, dealing with Beltway traffic, pothole-filled side streets in Prin ...more
Randi Payton • 238 Views • April 29th, 2026 |
Popular Blogs
 |
Divorce in America in 2009 – What’s love got to do, got to do with it?
Join Brother Marcus and the cast and the crew of the Brother Marcus Show live this Sunday evening on February 1, 2009 @ 8:00 p.m. for another hot topic in our community! “Divorce in America in 2009 ...more
Brother Marcus! • 71,190,188 Views • January 27th, 2009 |
 |
VISINE ALERT!!!Seemingly innocent medication such as Visine eyedrops are used by people to concoct a mixture with similar effects as a date-rape drug.
When mixed with alcohol and taken orally, the eyedrops can l ...more
Siebra Muhammad • 119,521 Views • May 23rd, 2009 |
 |
"Chain Hang Low" check out the real meaning of the Lyrics!Recently there is a new artist out of Saint Louis that goes by the name JIBBS. Jibbs debut single "Chain hang low" has a history that most people are not aware of. The particular nursery rhyme that th ...more
Tyhesha Judge-Fogle • 77,780 Views • November 9th, 2006 |
 |
HBCU Marketplace Gifts: Divine 9 Premium Fraternity / Sorority Playing CardsVendor: Charles Jones
Item Price: $20.00
Price Includes Shipping: Yes - Shipping Included
Item Description:
Pantheon Series - Divine 9 - Premium Playing Cards (choose Gold Series or Silve ...more
Hija Chang • 62,718 Views • December 2nd, 2018 |
