2025 PEPSI® National Battle of the Bands Brings HBCU Pride and Power Back to Houston
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Posted By: luisa velasco on May 15, 2025 The 2025 PEPSI® National Battle of the Bands Brings the Culture, Sound, and Celebration Back to Houston Organizers Reveal Band Lineup, Ticket Launch, and Weekend of Community Activations HOUSTON, TEXAS (May 14, 2025): At today’s press conference held at NRG Stadium, Webber Marketing, in collaboration with the Harris County - Houston Sports Authority and Lone Star Sports & Entertainment, unveiled the plans for the 2025 PEPSI® National Battle of the Bands (NBOTB). Building on the energy of last year’s milestone 10th anniversary, this year’s event promises an even more powerful celebration of HBCU musical excellence, cultural pride, and community engagement. The 2025 PEPSI National Battle of the Bands returns to Houston on Saturday, August 23 at NRG Stadium, with official events kicking off Friday, August 22—celebrating the best in band culture, youth talent, and community impact. “Each year, we strive to elevate the platform and the experience,” said Derek Webber, CEO of Webber Marketing and Executive Producer of the National Battle of the Bands. “NBOTB is more than a performance—it’s a movement that celebrates tradition, talent, and the cultural impact of HBCUs across the country.” This year’s featured band lineup includes:
Presale tickets will be available starting Wednesday, May 14, and ending on Friday, May 16, at 9:00 a.m. CST. To obtain the presale code, please join our email list at www.nationalbattleofthebands.com. Public sales will begin at 10:00 a.m. CST on Friday, May 16, with ticket prices starting at just $25. Those interested in purchasing group tickets and suites are encouraged to do so early, while supplies last. Contact Ashwin Ponukumati at ashwin.ponukumati@houstontexans.com for more details. We’re excited to welcome the 2025 National Battle of the Bands back to Harris County for another unforgettable year,” said Ryan Walsh, CEO of the Harris County-Houston Sports Authority. “This event brings incredible energy, talent, and tradition to our community, and we look forward to hosting fans and bands from across the nation at NRG Stadium.” “PepsiCo has long supported HBCUs—honoring the rich cultural traditions they uphold, like the National Battle of the Bands. With many of our own employees being HBCU alumni, we see today’s students as the heartbeat of our future, and we’re proud to champion their passions and preserve their legacy,” said Kent Montgomery, Senior Vice President, Industry Relations. 2025 NBOTB Weekend Highlights Include:
Returning this year is the NBOTB Hall of Fame, honoring individuals who have significantly contributed to the legacy and success of HBCU marching band culture. For tickets, event details, and more information about the 2025 Pepsi National Battle of the Bands, please visit our official website at www.nationalbattleofthebands.com. Stay in rhythm with the latest updates and announcements by following us on social media: @NationalBattleOfTheBands on Facebook, Instagram, TikTok, and YouTube, and @NationalBOTB on Twitter. About National Battle of the Bands The National Battle of the Bands exists to enhance the exposure of Historically Black Colleges and Universities (HBCUs), their marching bands, and their roles in educating aspiring musicians and developing future leaders. The musical showcase, hosted in collaboration between Webber Marketing and the Harris County - Houston Sports Authority, occurs annually in Houston, TX, at NRG Stadium. Since its inception, the event has generated over $1.7 million in scholarships for participating colleges and universities. For more information, visit www.nationalbattleofthebands.com. About the Harris County – Houston Sports Authority The Harris County - Houston Sports Authority (HCHSA) is responsible for approving upgrades and servicing the debt of the world-class facilities it was created to build. To support this primary mission, HCHSA is a leading proponent in attracting sporting events to Houston and promoting the city as a home for sports-related activities. This ultimately results in enhancing Houston's economic development, improving the quality of life for its residents, and maintaining the city and county as a premier destination for marquee events. About Webber Marketing and Consulting: Based in Charlotte, North Carolina, Webber Marketing & Consulting (WMC), LLC is the largest marketing agency of record for HBCUs. Specializing in strategic outreach program development, on-site event execution, experiential marketing, and media, WMC delivers programs that provide measurable results, improve market position, and build for future successes. Learn more at www.webbermarketing.net. About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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luisa velasco
Chief Creative Officer, HBCU CONNECT Spelman College class of 2017 Member Since October 2021 |
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