Types of Fashion Modeling: Part 1 of 5
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Posted By: Marcus Tremble on January 23, 2007 The Fashion and Beauty product industries are large patrons of models. People want to see what clothing, accessiries, or beauty products look like on someone. The following are some common classifications and definitions of various types of fashion modeling... FASHION EDITORIAL MODELING - Vogue, Elle, Glamour, Cosmo, etc. - these and many other magazines today that focus on fashion have lots of editorial pages they must fill each month. Many of these editorial pages feature models wearing what the magazine thinks will be the next trend in fashion. Editorial work does not pay as well as other types of high fashion modeling but it is great for building a model's reputation and getting tear sheets for one's portfolio. Also, because fashion magazines are not as constrained as advertising work, they can use more 'extreme' and 'special beauty' models in their pages. FASHION RUNWAY MODELING - Clothing designers traditionally show their new collections twice a year (Fall and Spring) to perspective buyers. Designers present these collections to a gathering of buyers by sending models down a walkway or runway. How well a model brings the clothes to life and shows important features of the garments can determine how well they sell. So it is worth it to a designer to have the most ideal models show these collections. This leads to why models have to meet very strict requirements and why they get such high fees for this type of work. These young models tend to be very tall, slender and move very well in clothes. FASHION CATALOG MODELING - There are a lot of clothing catalogs produced. These catalogs, whether business-to-business, store, or direct marketing, require models to pose in the clothes they are trying to sell. Generally, catalog models are picked for a project because they represent the ideal of the market segment for which that catalog is targeted. Often times this is the classic beauty - tall, slender, healthy, and beautiful. The marketing idea is for transference, i.e. if you buy these clothes you will look as nice as the person pictured in the catalog. Catalog modeling usually pays well because of the volume of photos that must be taken. FASHION PRINT MODELING - This is fashion and beauty for print advertising. It can be display ads or collateral print materials. This is the most demanding work to get but pays the best because of usage and exclusives. These are the ads that can make or break a designer's reputation. With these ads it is very important that the concept, photo, and model work perfectly to convey the 'image' that is wanted. (this is part 1 of a 5 part general information series on "Types of Fashion Modeling". Writer: Marcus Tremble) * Featured Model: Elle Chanel (NC) If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email! |
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Marcus Tremble
Director of Projects / Lead Photographer, Displaymode Fashion and Modeling Media Member Since December 2006 |
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