Featured Member: Shelia Daugherty on HBCU CONNECT!

Q&A With Shelia Daugherty

Shelia Daugherty
Assistant Director of Marketing, Thirteen/WNET New York
Location: New York, NY United States
Joined: Feb 13th, 2009

About (request update)

My Interview Question

What matters to you most in these trying times?

Education (request update)

New York Inst of Tech class of 2005

Undergrad Major: Communication

High School: Kinston High School in Kinston, NC class of 1980

Experience

I currently work with Thirteen/WNET New York as Assistant Director of Marketing
I have 15 years of experience working in the Advertising/Marketing/Public Relations industry.

Assistant Director, Marketing | WNET Channel 13
From January 2004 to February 2009 • 5 year(s)
Monitored advertising products for ROI, scheduled Director involvement in industry events, and managed media partnerships exceeding $6M during tenure.

Manager of Advertising Services | WNET Channel 13
From January 2001 to January 2004 • 3 year(s)
Created corporate re-branding and marketing strategies, managed multiple projects with competing deadlines, and implemented new marketing strategies that improved results by 25%.

Advertising Manager | WNET Channel 13
From January 1998 to January 2001 • 3 year(s)
Directed concept formation, presentation, design, and production of advertising campaigns for PBS station and managed multi-million dollar national and regional advertising campaigns.

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