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Q&A With Alisha McLean

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Alisha McLean
Senior Analyst, Decision sciences , UM
Location: New York , NY United States
Joined: Feb 20th, 2021
About   (request update)
Education   (request update)
CUNY -Queens College class of 2012
Undergrad Major: Communication
Experience
I currently work with UM as Senior Analyst, Decision sciences
I have 2 years of experience working in the Advertising/Marketing/Public Relations industry.
Senior Analyst, Decision Sciences | UM
From August 2021 to Current • 5 year(s)
 Provide analytics on consumer perception and client experience as consultative partner to marketing teams, translating data insights into actionable recommendations for brand sentiment and user growth.
Digital Marketing Analyst, Optimization & Innovation | Kepler Group
From January 2020 to July 2021 • 1 year(s)
 Managed $3MM annual digital marketing budget for American Bank, driving 20M accounts with 34% completion rate and optimized campaigns across various platforms.
Marketing Data Analyst | Movemeant
From August 2019 to January 2020 • 1 year(s)
 Measured performance of online and offline behavior campaigns, analyzed sales funnels and reported on marketing KPIs to drive audience growth and event sales.
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