Featured Member: Kristin Harper on HBCU CONNECT!

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Q&A With Kristin Harper

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Kristin Harper
CEO, Driven to Succeed LLC
Location: Lewis Center, OH United States
Joined: Mar 10th, 2025

About (request update)

Education (request update)

Florida A&M University class of 2001

Undergrad Major: Business Administration

Experience

I currently work with Driven to Succeed LLC as CEO
I have years of experience working in the Advertising/Marketing/Public Relations industry.

Chair, Board of Trustees | Florida A&M University
From January 2023 to Current • 3 year(s)
Chair volunteer board with fiduciary authority over $450M budget and strategic planning. Led FAMU to rise from #117 to #81 among public universities.

Trustee | Florida A&M University
From January 2019 to Current • 7 year(s)
Board member appointed by Florida Board of Governors for governance, financial stewardship, and strategic planning.

Founder & CEO | Driven to Succeed, LLC
From January 2019 to Current • 7 year(s)
Founded award-winning global market research and consulting firm serving Fortune 1000 clients. Scaled from solopreneur to 25-person team with double/triple digit growth.

Global Vice President, Wound & Thermal | Cardinal Health
From January 2017 to January 2019 • 2 year(s)
Led post-acquisition integration of $300M+ business with 21-person team. Drove 8-61% growth across product categories and implemented pricing strategy netting $1.3M margin growth.

Vice President, Marketing Wound Management & Product Brand Management | Cardinal Health
From January 2014 to January 2017 • 3 year(s)
Led $100M+ B2B and B2C portfolio and commercialized first Cardinal Health consumer brand. Launched five categories and 167 SKUs across 4,000+ retail stores.

Hershey's KISSES and Bliss Director | The Hershey Company
From January 2012 to January 2014 • 2 year(s)
Developed operating strategy for $450M franchise delivering highest KISSES growth in 7 years. Improved Bliss profitability by 40% through repositioning and media mix optimization.

Global Adjacency Innovation & Strategy Director | The Hershey Company
From January 2011 to January 2012 • 1 year(s)
Developed global adjacency strategy and qualified 4-year pipeline valued over $250M. Led M&A due diligence resulting in acquisition of Brookside.

Health & Wellness Chocolate Innovation Senior Manager | The Hershey Company
From January 2009 to January 2010 • 1 year(s)
Transformed health & wellness strategy into business opportunities. Qualified 5-year $266M pipeline and increased consumer confidence from 49% to 64%.

Align Global Brand Manager | Procter & Gamble
From January 2007 to January 2009 • 2 year(s)
Validated probiotic category value proposition via $12M test market leading to national expansion with $40M Year 1 revenue. Consumer-qualified $350M pipeline.

Crest Oral-B Professional Brand Manager | Procter & Gamble
From January 2005 to January 2007 • 2 year(s)
Delivered 3% sales and $15M profit growth across 7 brands. Reversed 4-year recommendation share decline during Gillette acquisition integration.

Oral Care Retail Marketing Assistant Brand Manager | Procter & Gamble
From January 2003 to January 2005 • 2 year(s)
Developed in-store marketing strategies yielding highest Crest toothpaste shares in Northeast in 5+ years. Launched Crest 50th birthday campaign exceeding forecast by 79%.

Crest Toothpaste and Toothbrushes Assistant Brand Manager | Procter & Gamble
From January 2001 to January 2003 • 2 year(s)
Grew share 35% and reversed decline with first-ever licensed character innovation and advertising campaign.

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