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Q&A With Will Johnson

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Will Johnson
Creative Director & Founder, HRZN SHFT Studios
Location: Washington, DC United States
Joined: May 19th, 2025
About   (request update)
Education   (request update)
New School for Social Research class of 2016
Undergrad Major: Graphic Art
Experience
I currently work with HRZN SHFT Studios as Creative Director & Founder
I have years of experience working in the Arts, Entertainment, and Media industry.
Creative Director & Founder | HRZN SHFT Studios
From January 2010 to Current • 16 year(s)
 Founded creative innovation lab and strategic agency, securing over $50K in retainer contracts. Directed brand strategy and social engagement campaigns for political candidates, nonprofits, and entertainment clients.
Senior Art Director & Marketing Strategist | Trilogy Interactive
From January 2021 to December 2022 • 1 year(s)
 Drove creative direction for digital content and social media campaigns, producing multimedia collateral that generated 124M impressions and 67M views in election cycles.
Creative Director | U.S. Department of Veterans Affairs
From January 2019 to December 2021 • 2 year(s)
 Led strategic marketing and communications initiatives, producing executive video series and animated content to strengthen internal messaging and brand reputation.
Motion Graphics Designer | International Monetary Fund
From January 2019 to December 2019 • 0 year(s)
 Directed global policy explainer videos and infographic animations for business and government audiences, partnering with senior executives on high-stakes messaging.
Art Director | AvePoint, Inc.
From January 2018 to December 2018 • 0 year(s)
 Led creative direction for product marketing and thought leadership content, overseeing live event production and aligning global creative teams across the U.S. and China.
Product Marketing Designer | fibre space
From January 2016 to December 2017 • 1 year(s)
 Created virtual and live courses for design and fiber arts, directed product photography and merchandising for boutique retailer.
Operations Manager | The New School
From January 2015 to December 2016 • 1 year(s)
 Managed operations for 800-bed residence hall supervising 12 staff members, provided budgetary oversight and supported university-wide rebrand through creative content.
Multimedia Designer | The New School
From January 2015 to December 2015 • 0 year(s)
 Led creative for animated, digital, and print content for key events and increased student engagement through immersive onboarding visuals.
Product Marketing Designer | Lion Brand Yarn Studio
From January 2012 to December 2015 • 3 year(s)
 Created virtual and live courses for design and fiber arts, produced sculptural marketing materials and custom textile garments that increased foot traffic and brand loyalty.
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Tagged by Ralph White on 05/21/2025  
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