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Simone Lawson
Senior Product Marketing Manager | Digital Experiences, Kaiser Permanente
Location: Inglewood, CA, USA, CA United States
Joined: May 29th, 2026

About (request update)

Senior Product Marketing Manager with 10+ years of experience driving go-to-market strategy, positioning, commercialization, and sales enablement for healthcare and digital health solutions. Proven ability to translate complex product and clinical capabilities into clear, outcome-driven messaging that supports enterprise sales and strategic growth initiatives. Experienced in developing client-facing materials, enabling sales teams, and partnering cross-functionally across Product, Sales, Marketing, and enterprise stakeholders to deliver measurable business impact.

Experience

I currently work with Kaiser Permanente as Senior Product Marketing Manager | Digital Experiences
I have years of experience working in the Healthcare, Other industry.

Senior Product Marketing Manager | Digital Experiences | Kaiser Permanente
From January 2026 to Current • 0 year(s)
� Led go-to-market execution and digital experience initiatives across seven regions, launching coordinated campaigns across mobile, web, video, and print, increasing engagement by 25% and strengthening the end-to-end member journey � Supported enterprise and regional growth initiatives by developing messaging, presentations, and client-facing materials aligned to healthcare solutions and member needs � Partnered with cross-functional teams to translate product capabilities into clear value propositions for internal stakeholders and external audiences � Partnered with national leaders and compliance teams to secure timely approvals and ensure all campaigns and materials met brand, regulatory, and security requirements. � Used data and member insights to identify experience gaps and align services, content, and digital enhancements to member needs, improving overall satisfaction and adoption. � Collaborated with clinical, actuarial, operations, IT, and security teams to translate requirements into functional specifications, incorporate AI-assisted content and automation responsibly, and ensure all solutions protected PHI and adhered to healthcare compliance frameworks. � Drove digital engagement strategies that improved accessibility and consistency across member-facing touchpoints, resulting in a measurable increase in adoption and satisfaction � Translated business requirements into functional specifications and enhancements, improving both member and provider experiences and monitoring impact against organizational KPIs.

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