To apply, students must be of African American, Asian/Pacific Islander, Hispanic/Latino or Native American descent pursuing degrees in advertising, marketing and public relations at an accredited college or university. Undergraduate students must have at least a 2.75 GPA and graduate students must have at least a 3.2 GPA. All recipients must be available to attend all TLF scholarship events and make a commitment to maintain contact with TLF for assistance with professional development.
The lack of ethnic minorities working in advertising, marketing and public relations is shocking and TLF works to close this gap in the industry by providing scholarships and helping students gain the knowledge and tools they need to be successful. Most importantly, TLF also helps students break into the field with internships: "At the end of the day what's important to me is to get minorities placed," says Kim Hunter, the Founder/Chairman of TLF. This directly helps the scarcity problem of minorities in the field.
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