Featured Member: Lindsay Williams on HBCU CONNECT!

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Q&A With Lindsay Williams

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Lindsay Williams
Marketing Promotions Coordinator, Disney
Location: Laguna Niguel, CA United States
Joined: Oct 15th, 2024

About (request update)

Experience

I currently work with Disney as Marketing Promotions Coordinator
I have 7 years of experience working in the Advertising/Marketing/Public Relations industry.

Marketing Promotions Coordinator | Disney
From January 2025 to Current • 1 year(s)
Execute integrated promotional campaigns across media, retail, and broadcast partners for Disney Parks

Marketing Strategist | The Annie Agency
From January 2021 to Current • 5 year(s)
Develop integrated marketing campaigns across CRM, email, social media, and branding initiatives while conducting market research and optimizing lead generation through KPI tracking.

Brand Manager | All Media Marketing Solutions
From May 2018 to Current • 8 year(s)
Partner with teams to analyze customer data and market segmentation while managing multiple client accounts and creating compelling value proposition statements.

Marketing Consultant | All Media Marketing Solutions
From January 2018 to Current • 8 year(s)
Led integrated marketing campaigns across digital, retail, and social channels for agency and brand clients

Account Manager | The Marketing Arm
From January 2023 to December 2024 • 1 year(s)
Managed national campaigns for the Army National Guard across TV, digital, social, and live events

Account Manager, Field Marketing | The Marketing Arm
From July 2023 to June 2024 • 1 year(s)
Developed multimedia marketing strategy resulting in 20% increase in recruitment inquiries and directed $2 million annual marketing budget for Army National Guard campaigns.

Senior Account Executive | The Mars Agency
From January 2023 to December 2023 • 0 year(s)
Led go-to-market execution and campaign planning for CPG brands including Tasty Bite and Ben's Original

Senior Account Executive, Client Leadership | The Mars Agency
From February 2023 to April 2023 • 0 year(s)
Spearheaded brand imaging, product line development, and go-to-market plans for CPG brands such as Tasty Bite, Ben's Original, and Seeds of Change.

Key Account Manager | ASICS
From January 2013 to December 2021 • 8 year(s)
Managed high-volume accounts and executed data-driven marketing strategies to drive engagement and revenue growth

Account Manager | ASICS
From June 2013 to May 2021 • 8 year(s)
Grew partnerships with 5+ sales representatives and identified new business opportunities with existing clients, increasing efficiency by 25%.

Gold Account Manager | ASICS
From June 2013 to May 2021 • 8 year(s)
Managed 30-50 medium to high volume Team and Run Specialty accounts, investigated chargebacks and recovered $5000+ monthly.

Key Account Manager | ASICS
From June 2013 to May 2021 • 8 year(s)
Oversaw 13 accounts with budgets of $15M and generated 45% increase in order efficiency while preparing daily reports on product performance.

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